53 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 Oxfam is using augmented messaging app Traces to make the most out of its network of 650+ charity shops even when they are closed. Passers-by will be able to discover, via their mobile device, more about Oxfam, the local shop, volunteering and how to make donations if they wish.In effect, the app gives Oxfam shops an even bigger ‘shop window’, with a wider choice of information than even the biggest window display could convey.Digital content is available at over 650 Oxfam shops across the country. A geo-located virtual ‘trace’ has been created for each shop. Tagged with: app geo mobile Oxfam Trading AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis1 Any content that can be shared on a mobile webpage can be shared via traces in location. This could be text, video, sound, but also commercial opportunities such as digital downloads, contact capture, vouchers and payment links. The platform is free to use, with some features such as geo-fencing being paid.To run a campaign the content and actions can be published to locations anywhere in the world. You don’t have physically to go to the location to set it up.You can download the Traces app from Traces. Currently it is available for iOS (Apple devices) only. Oxfam’s campaign is currently featured on the app.What does it look like? Traces is a new app, which only launched public traces for partner organisations in March this year. Oxfam is the first charity to implement it.Matt Jerwood, Oxfam’s Digital Fundraising Lead, said of the initiative:“This is an exciting opportunity for us to explore a new form of digital distribution to invite people to virtually look beyond our shop windows to engage with our digital content. We hope to reach new supporters by sharing stories to help people understand our work. The Traces platform enables us to make the connection between location-based marketing and the publishing of digital content at scale. It presents an interesting new opportunity in mobile fundraising.”Neuroscientist Professor Beau Lotto, founder of Traces, said: Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 5 August 2015 | News “At Traces, we want to help organisations create meaningful digital experiences by harnessing the power of location. Oxfam is one of the world’s leading charities and has digital right at the heart of its public engagement strategy – we’re delighted that they are using the Traces platform to reach and connect people to their work in a completely new, location-based way.”What is a Trace? [youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=vCeL0wXcD9o[/youtube] Mobile app transforms Oxfam shops into 24-hour information and fundraising spaces
Mata is happy for his former club, but he wants to lift the trophy with United next season. The Spaniard wrote: “Chelsea are officially the Premier League champions. I had congratulated my former team-mates already and I do it again: you have been the most consistent team this season. I hope the congratulations are to us the next year ;-).” One of the reasons for United’s struggles of late has been injuries. Michael Carrick (calf), Luke Shaw (groin), Rafael (rib), Marcos Rojo (adductor) and Jonny Evans (sciatica) all missed Saturday’s defeat. Van Gaal received some good news regarding Phil Jones on Monday evening, though. The England defender, who has not played since April 12 because of an ankle problem, had a 62-minute run out in United’s under-21 win over Southampton at Leigh Sports Village. The 23-year-old set up Ashley Fletcher for the only goal of the game with a pin-point 40-yard pass. First-team players Adnan Januzaj, Tyler Blackett and Andreas Pereira played the entire 90 minutes. When Robin van Persie was presented with a chance to score from the penalty spot, he fluffed his lines and his effort was saved by West Brom goalkeeper Boaz Myhill. Louis van Gaal’s team have not scored in their last three games – and Mata admits they have to rediscover their killer touch in front of goal if they are to prevent fifth-placed Liverpool from bridging the four-point gap that separates them from their old rivals. “The weekend wasn’t good for several reasons,” the United playmaker wrote on his blog. “Obviously the 0-1 at Old Trafford is a tough score for us and we are forced to win as soon as possible: our rivals ahead keep adding points, and also the teams behind are getting closer. “It’s the tendency of the last few weeks: we have more ball possession than our opponent and create chances but we aren’t able to take them. “We must focus on being effective because we haven’t scored in the last few games and we can’t afford it any longer. On Saturday we tried until the end but their goalkeeper was brilliant.” A few weeks ago, United were being tipped to launch an 11th-hour title challenge, but those hopes are now over. Chelsea lifted the trophy on Sunday after they beat Crystal Palace at Stamford Bridge. Juan Mata says Manchester United face being caught by Liverpool if they do not end their scoring drought. Press Association United suffered their third straight defeat on Saturday when they lost 1-0 to West Brom at Old Trafford. United had 80 per cent possession, but could not find a way through Albion’s rigid defence.
ELLSWORTH — The Ellsworth competition cheer team claimed second place at Saturday’s Maine Cheer Coaches Association Showcase at Old Town High School.The competition brought 15 teams from eastern Maine to Old Town and was the first of the season for most squads. The Eagles finished behind Hermon, which has won six of the past seven Class B championships. Also competing were Sumner and Mount Desert Island. Sumner finished sixth, and MDI took ninth.Ellsworth will be back in action at 6 p.m. Friday, Jan. 12, for the Big East championships in Caribou. That competition was originally scheduled to be held Saturday, Jan. 13, but icy conditions expected that morning were deemed unsafe for traveling such a long distance.This is placeholder textThis is placeholder text