South Australia set for tourism growth

first_imgAfter recent growth in international visitor numbers, South Australia is set to see further increases through more investment in destination marketing with a focus on attracting a larger share of the tourism dollar.South Australia welcomes 390,000 international visitors each year and over the past seven years, international tourism’s contribution to the State’s economy has risen from 14 per cent to 17 percent.Australian Tourism Export Council (ATEC) managing director Peter Shelley said these figures are ones South Australia can build on.“South Australia has a strong story to tell additional; investment in marketing South Australia both interstate and internationally will help build on the solid growth in international expenditure we have seen in the past 12 months,” Mr Shelley said.The State’s tourism industry leaders gathered in Adelaide this week to discuss ways to improve the reputation of South Australia as an international travel destination.Mr Shelley said a wide range of industry leaders were involved in the forum, including accommodation and tour providers, government agencies, ATEC National Board members and representatives of the South Australian Tourism Commission (SATC).“What was clear from our discussions is the industry and government must collaborate to remove barriers such as visa processes, to target and improve international marketing and to maximise the benefits to the SA economy including more jobs and expenditure,” he said.The decision to focus more heavily on destination marketing has been applauded by the industry.ATEC chairman Denis Pierce praised the South Australia government, in particular, for their support.“South Australia has a lot going for it and the government has invested in quality infrastructure improvements including extensions to the conference and exhibition centre, the impressive Adelaide Oval and the Riverbank precinct,” Mr Pierce said.“These large scale offerings combined with several new hotels either approved or under construction, and solid growth in airline capacity into Adelaide from a range of international carriers, all contribute to a solid foundation for future growth.”Source = ETB Travel News: Brittney Levinsonlast_img

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