At the time this article was written, ESPN had 3,335,412 followers on Twitter. However, Erin Andrews, one of ESPN’s most popular commentators had 1,200,905 all to herself. By the time you read this, CNN will have more than 3,980,000 followers. But more than 2,304,000 people will be following one of CNN’s biggest brandividuals—Anderson Cooper. Many media executives are naturally driven to perceive this brandividual independence as a threat; not just to their brand, but, as if they’re pimps, to their way of life. However, the risks of resisting or ignoring the realities of this new, brandividual-led world are greater than if you embrace them. First, make sure you have the right brandividuals—journalists or bloggers who are domain experts, whose expertise and reputation engender trust and loyalty, and who understand the importance of immersing themselves into the social networks that matter.Second, don’t be shy about leading your online editorial product with your brandividual(s).Third, in addition to providing the necessary buttons and icons for connecting to your media brand over social networks, be sure to offer all of the available means for your audience members to connect directly with your brandividuals. David Berlind is the chief content officer at UBM TechWeb.More on this topic Resisting Brandividualism Is Futile The Brandividual, “Problematic Neutrality” and the Emerging Editorial Model UBM Tech Shuffles Executive Team CMP Acquires ‘Unconference’ Events Group for $1.2 Million Meredith Hires Mark Peterson as Newsstand VP Hearst Looking to Boost Social Interaction On-SiteJust In TIME Names New Sales, Marketing Leads | People on the Move This Just In: Magazines Are Not TV Networks Editor & Publisher Magazine Sold to Digital Media Consultant Four More Execs Depart SourceMedia in Latest Restructuring BabyCenter Sold to Ziff Davis Parent J2 Media | News & Notes PE Firm Acquires Majority Stake in Industry DivePowered by Last fall, at the American Business Media’s Executive Forum, I joined IDG Enterprise CCO John Gallant and SourceMedia EVP/CCO David Longobardi on stage for a panel about the future of content and editorial and, much to my surprise, my introduction of the “brandividual” concept turned into a lightning rod for subsequent hallway conversation.Brandividualism is nothing new. But prior to the arrival of social networks, the media brands themselves got to be the sole arbiters of brandividualism. There were no other practical ways to keep in touch with your favorite newscaster, weatherperson or columnist other than to tune into the media brands that employed them. Then along came Twitter and Facebook—two services that have not only up-ended the media industry in well-chronicled ways, but ones that have also reinforced the principles of brandividualism.In a double-whammy, not only are Twitter and Facebook disintermediating media brands as the sole channelers of the trust relationship between audience and brandividuals, they’ve become the platforms upon which new independent, but highly trusted brandividuals have risen. The latter phenomenon and its potential to dilute audience is the more oft-discussed challenge to modern day media. But the former should be just as interesting to us students of media.
12 smart doorbells to watch over your front stoop 13 Photos Smart Home Gadgets Video Cameras Security Tags These devices sound like they’d come in handy and would do a good job at deterring theft. What are some other reasons you’d use them? Maybe you don’t want to walk all the way to the front door just to find out your visitor was a solicitor. Maybe you have mobility issues. Or maybe you want to catch creeps like this guy. There’s a wide array of reasons and a wide array of smart doorbells to choose from.So we want to know: Do you own a smart doorbell already? Has it paid off? Have you caught a thief in the act? If so, please share! If not, do you find yourself wanting one? What features are you looking for? If you don’t want one, how come? Check out the poll below and cast your vote to answer these questions and more. If you’d like to explain your vote further, please join us in the comments.Check out previous installments of CNET Asks here, and cast your votes on a wide range of topics. If there is a particular question you’d like to see asked, or if you’d like a shot at being featured in a future edition, join us at CNET Member Asks and submit your topic idea. Share your voice 1:58 Now playing: Watch this: Read more: 7 smart doorbells that make screening visitors oh-so easyRead also: Netgear adds a smart doorbell to its Arlo home security lineup I was taught as a child not to open the door to just anyone and I still think that’s a good rule. And now there’s a device that makes it easier than ever to keep strangers out. The smart doorbell concept is simple: Someone rings the bell or approaches your door and you get a push notification to your phone — which then shows you a live video of your front step. Some smart doorbells allow you to chat with your visitor through your phone and a speaker inside the buzzer. Some allow you to unlock your door from your phone. One of the most important features is the motion-activated camera, which can help guard against would-be porch pirates who could be after your deliveries. Comments 17 Things to consider when choosing between brands (other than cost) include the live view resolution, the latency between doorbell and push notification and the two-way audio. You can check out our list of smart doorbells and their respective features here. CNET Asks 9 smart doorbells to try now
Shahjahan ChowdhuryPlainclothes police arrested former Jamaat-e-Islami lawmaker Shahjahan Chowdhury and six other leaders and activists from a house in Wireless Murgi Farm area of the port city of Chattogram on Friday noon on sabotage charge, reports UNB.Local leaders of Jamaat-e-Islami claimed that a team of DB police raided the house around 12:00pm and arrested Shahjahan along with the party activists.They said Shahjahan went to the house of former ward councillor and Jamaat leader Mahfuzur Rahman at his invitation.Amena Begum, additional Commissioner (Crime and Drive) of Chattogram Metropolitan Police (CMP) said Shahjahan is an accused in several sabotage cases.