first_imgSource = Emirates Jennifer Aniston wakes up to comfort and luxury on EmiratesEmirates has unveiled its highly anticipated television commercial (TVC) featuring Hollywood actress, director and producer Jennifer Aniston. This marks the first time Emirates has collaborated with the international star in a global digital and TV campaign.The Golden Globe and Emmy award-winning actress showcases her impeccable comedic timing in the global airline’s light-hearted TVC. The ad opens with Aniston looking frantically for the onboard shower and lounge but being mocked and ridiculed by the cabin crew. It turns out to be a nightmare as she wakes up to reality in her own Private Suite in the Emirates First Class cabin before getting acquainted with the airline’s iconic A380 Shower Spa and Onboard Lounge.Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing & Brand explained: “Jennifer Aniston’s appeal and effortless connection with a global audience makes her the perfect choice for our campaign. As one of the busiest women in Hollywood, Aniston, like many of our customers, enjoys downtime only when she is travelling. At Emirates, we ensure the experience is an exceptional one.“In a departure from the usual airline industry ads, we chose to take a humorous approach to showcase the amazing products we offer on board. We couldn’t think of anyone better suited for the role than Jennifer Aniston and we wrote the script with her in mind. Her professionalism and comedic talent shone on the set and we are very pleased with the outcome,” he added.The TVC was directed by industry veteran and Oscar-nominee Bryan Buckley, who is acclaimed for his numerous Super Bowl ads. RKCR/Y&R London developed the concept while the script was a collaboration between the agency, Buckley and Emirates’ in-house advertising team.The global digital and television campaign will begin in the United States and the UAE before being rolled out in November to other countries where Emirates has a big operational presence – including the UK, Germany, France, Italy, India and Australia.Emirates has, to date, invested US$20 million in securing TV spots worldwide for this campaign, which will have a 30-second and longer 60-second version.The TVC can be viewed on the Emirates website or on the Emirates YouTube channel. Emirates cabin featureslast_img read more

first_img Lawmaker, AG’s office to present onphone and mail scams, identity theftState Rep. Jason Sheppard invites residents to join him this month and next for two informative Senior Brigade presentations.“Personal scams are a blight on our community and across the state, but we can help protect ourselves by getting the facts and knowing how to recognize criminal activity in our lives,” Rep. Sheppard, R-Temperance, said. “I’ll be visiting local community centers to share critical information about how you and your loved ones can defend against phone and mail scams, as well as identity theft.”The first Senior Brigade will cover phone and mail scams at 11:30 a.m. on Friday, May 22, at the Bedford Community Education and Senior Center, located at 1623 W. Sterns Road in Temperance. The presentation will coincide with lunch.The second Senior Brigade will cover identity theft scams at 11:30 a.m. on Saturday, June 6, at the Monroe Center for Healthy Aging, located at 15275 S. Dixie Hwy. in Monroe.The southeast Michigan legislator will join a representative from the Attorney General’s office for both presentations, which will run approximately 45 minutes each. For those unable to attend, helpful handouts from the presentations are available online at MI.gov/SeniorBrigade.Questions may be directed to Rep. Sheppard’s legislative office at any time by phone at 517-373-2617, by email at JasonSheppard@house.mi.gov and online at RepJasonSheppard.com. 15May Rep. Sheppard hosts Senior Brigades to inform local residents Categories: Sheppard Newslast_img read more

first_imgUS TV network NBC is to provide over 50 hours of live virtual reality coverage of the PyeongChang Winter Olympics in partnership with Intel.NBC will use Intel’s True VR technology to deliver VR coverage of the games to authenticated users with Windows Mixed Reality headsets, Samsung Gear VR, and both Google Cardboard and Google Daydream, with compatible iOS or Android devices via the NBC Sports VR app.According to NBC, this will be the first time that Olympic VR programming will be available live in the US on siuch a wide range of devices and platforms.The 50 hours of live VR programming, which will be supplied to the broadcaster by Olympic Broadcasting Services, will include the opening and closing ceremonies as well as coverage of alpine skiing, curling, snowboarding, skeleton, figure skating, short track, ski jumping, ice hockey and big air.NBC will also provide VR replays of previously live-streamed events, one daily 360° degree video of a sport not available in VR the previous day and packaged highlights from the previous cay’s events.Intel’s True VR technology employs multiple camera pods at each event to create interactive 360° virtual reality environments. Viewers will be able to customise their experience by switching between multiple vantange points, hear natural sound captured at each camera location to provide a truly immersive experience, and enjoy real-time stats, leaderboards and post-event results.“The Olympics have long been an opportunity to showcase emerging media technology. With the help of Intel’s industry-leading virtual reality technology, NBC Olympics will deliver a transformative experience that will bring to Olympic fans an entirely new perspective on the speed, thrills, and excitement of an Olympic Winter Games,” said Gary Zenkel, president, NBC Olympics.“The Olympic Games is a unique opportunity to bring people from around the world together to build camaraderie and cheer for their favorite athletes. We are enabling a truly immersive experience, where fans get closer to the action than ever before allowing them feel like they are sitting in the stands for a front and center view of history being made,” said James Carwana, vice president and general manager of Intel Sports Group.last_img read more