first_imgMeliá Hotels International conducted a three-city road show in Mumbai, Bengaluru and New Delhi from July 11-15, 2016 to showcase their brand and to build up relationships with the travel trade.Led by, Ruben Casas, Senior Director Sales and Marketing, Asia Pacific, and hotel representatives, from different Meliá  properties, Patricia Andrino, Account Manager Meetings & Events Central Spain, Daniella Baldelli, Director Commercial Italia Meliá  Hotels International, Eduardo Perera, General Manager at Meliá  Bali and Tonia Sehan, Director of Sales, India, Meliá Hotels International, hosted the road shows in India.“Meliá Hotels International holds the Indian outbound travel market as one of its foremost strategic business sources. We are keen on tapping all segments of travellers—family, luxury, honeymooners, wedding, business and leisure, as Meliá Hotels International counts with more than 370 hotels in 40 countries and 7 brands targeting each of those segments,” said Casas.The guests at the show also participated in a lucky draw to win several stay vouchers at various Melia Hotels worldwide.last_img read more

first_imgGo back to the e-newsletter >Hyatt Hotels Corporation has launched a multi-million dollar integrated global marketing campaign for the Hyatt Regency brand. “It’s Good Not to Be Home,” the largest campaign in Hyatt Regency’s nearly 50-year history, celebrates ways Hyatt Regency hotels and resorts helps its guests make the most of being away. This goes against the assumption that guests are always looking for a home away from home while travelling.“We heard loud and clear from travellers around the world that while it is good to be home, there is an inherent freedom in travelling and breaking from routine, making new connections and experiencing new things,” said Sandra Cordova Micek, senior vice president global brands, Hyatt. “This campaign lets travellers know that we not only understand, we agree. That’s why we are celebrating the simple human truths about travel that sometimes being away from home can actually be good. The Hyatt Regency brand gives guests everything they need in one place – fantastic hotels and resorts around the world, caring staff, excellent food, and the list goes on.”The Hyatt Regency brand worked with advertising agency Pereira & O’Dell on the global marketing campaign, which is aimed at both consumers and meeting planners. The integrated marketing campaign includes TV, social, digital, out of home and print media, a surprise and delight program, in-hotel activations and conference take-overs that will continue to roll out through October and November.“The best creative work happens when we are in tune with the consumer. We believe that the insight that sometimes ‘it’s good not to be home’ will not only resonate, it will help a well established brand break through in a sea of ‘home away from home’ messages in the category,” said PJ Pereira, founder and chief creative officer, Pereira & O’Dell. “The Hyatt Regency brand does a ton of research and prototyping to innovate and evolve the guest experience. We’re excited to work with the brand to help tell its story.”Go back to the e-newsletter >last_img read more